"Fulfilling our mission through programs and policies"
- Ensuring the highest standards of ethics and practice
- Establishing comprehensive statewide certification
- Maintaining high qualifications for membership
- Requiring the continuing education of members
- Promoting communication among members to share resources
- Mentoring of new members by established members
- Contributing to the development of effective regulation and legislation
- Enhancing awareness of and respect for the Professional Fiduciary Association of California